Sulzbacher Center
PSA encourages donations for homeless to ‘find their way home’

We approached the Sulzbacher Center about a fundraising piece that would further the Center’s mission of providing comprehensive services for homeless families in Northeast Florida.  Together with Paul Figura Photography, we created a 30-second public service announcement that encouraged altruism during the Christmas holiday season by drawing a parallel between a young homeless couple and the story of Christmas in Bethlehem.

Behavioral Change Specialists with local involvement
Small Business 8(a) Advertising Services
Communications Agency with Purpose