In Duval County, 40 to 50 percent of district teachers leave the profession within the first seven years of their careers. The Jacksonville Public Education Fund launched the Teachers Are More campaign to call attention to the significant role Duval County Public School teachers play each day and as a reminder to the public to recognize and thank teachers. Brunet-García created a logo and tagline for the initiative heavily rooted in the JPEF brand, using a circular supporting element present in many of the organization’s collateral pieces as the “O” in MORE.