United States Fire Administration
Fire safety PSAs help high-risk audiences understand the threat

FEMA needed a fire safety public service announcement for seniors that successfully balanced campaign objectives, audience, and distribution needs in targeted high-risk markets in several states. Using an online pre-roll advertising campaign, our method of media buy offered increased Return on Investment (ROI) by utilizing a Demand Site Platform (DSP) that allowed us to target specific consumer demographics and garner millions of impressions.