USCIS SAVE
Foundational graphic system brings clarity to SAVE’s program messaging.
The U.S. Citizenship and Immigration Services’ SAVE program needed collateral materials to better communicate the value of their verification services to federal, state, and local benefits-granting agencies. We created a graphic system and visual vocabulary that capitalized on elements from the existing logo, extending their meaning and increasing brand awareness. Together with a bold color palette, our visual approach helped bring clarity to their message through attractive and engaging collateral materials.










