Riverside Avondale Preservation (RAP) needed a refreshed identity that spoke to its passion for historic preservation while reflecting its expanded mission to re-engage neighborhood residents and area businesses through public programming and other initiatives designed to unite the community.

Inspired by the historic neighborhood’s unique geographical and cultural identity, we developed a flexible branding system that incorporates some of the most recognizable elements from the natural and architectural landscape, allowing the organization to tell a variety of stories in an authentic visual language that is uniquely its own.