Riverside Avondale Preservation Society
Updated identity gives RAP the flexibility to expand its mission through visual storytelling.
Riverside Avondale Preservation (RAP) needed a refreshed identity that spoke to its passion for historic preservation while reflecting its expanded mission to re-engage neighborhood residents and area businesses through public programming and other initiatives designed to unite the community.
Inspired by the historic neighborhood’s unique geographical and cultural identity, we developed a flexible branding system that incorporates some of the most recognizable elements from the natural and architectural landscape, allowing the organization to tell a variety of stories in an authentic visual language that is uniquely its own.



The graphic system’s built-in flexibility helps establish a cohesive brand architecture that unites RAP’s various programs through a singular identity.




