Friends of Hemming Park
Jazz Fest collateral finds the intersection of culture and urban core

With Hemming Park hosting one of the city’s premiere live events, Jazz Fest, we sought to design a poster for the festival that would highlight the intersection of culture and civic pride in the park and in Jacksonville’s revitalized urban core. Our design, with its colliding axes of typography, along with our rebranded Hemming Park logo and colors, reflects this junction between "the people's park" and "the people's music festival."

poster that reads: "Pulse In The Park"