HHS: Ending the HIV Epidemic
Dynamic logo starts Ready, Set, PrEP out on the right foot.

To launch Ready, Set, PrEP, a groundbreaking new program that provides HIV prevention medication at no charge to people without prescription drug insurance, the U.S. Department of Health’s (HHS) Ending the HIV Epidemic (EHE) initiative required a visual identity that spoke to this momentous opportunity and the program’s potential impact on at-risk populations.

We created a logo and corresponding design system built on EHE’s bold, primary brand colors that communicated action and momentum while creating a sense of hope and optimism.

RSP Logo
PrEP Postcard design
RSP Brand Standards
PrEP Posters
PrEP Posters
RSP Posters

A vibrant color palette and interlocking brand elements forge a path that connects at-risk people to life-changing HIV prevention medication.

RSP Mural Mockup
PrEP Bus Wrap Design
RSP Phone Carousel
RSP Social 1
RSP Social 2
RSP Social 3
RSP Social 7
RSP Social 5
RSP Social 6