CDC DIVISION OF OVERDOSE PREVENTION
Overdose deaths related to polysubstance use or mixing drugs continue to increase among young adults. We needed to help CDC sound the alarm on the risks of the mix to young people, an influential and particularly at risk audience. So we broke new visual ground to reach this predominantly-online audience.
Our solution pulled inspiration from viral social media clips, modern art, and even late night cartoons to create a new style of visual communication for CDC. Through fast-paced vibrant visuals, we personified the dangers of combining drugs with a mixed medium style that could stand alone and in a series.