Health Resources and Services Administration
Bilingual poison threat campaign saves lives

The U.S. Department of Health and Human Services' Health Resources and Services Administration (HRSA) needed help promoting awareness of the nationwide, toll-free Poison Help line among Medicare and Medicaid beneficiaries. Brunet-García was contracted to create a lively bilingual campaign that featured clear, colorful, and kinetic animations that morphed sources of poisoning into other poisoning threats. The campaign's radio and broadcast PSAs and infographics helped create optimal awareness and remembrance of the all-important Poison Help line number.

spray bottle with the words: "Bad Reaction?"
Unsure?
spider with the words: "Poisonous or Not?"
pill bottle with the words: "Took too Many?"
"1-800-222-1222. Call Poison Help for free, private advice." with the Poison Help logo
ENGLISH HRSA PSA
SPANISH HRSA PSA
infographic about where poison exposure strikes in Spanish
infographic about where poison exposure strikes
infographic about poison exposure data snapshot
infographic about poison exposure dada snapshot in Spanish
infographic about poison exposure management in Spanish
infographic about how poison exposure is managed