The First Coast Actors Center was at the forefront of theater training and boundary-pushing production but lacked a distinguishing and cohesive identity to reflect the space it occupies in the local arts community. To help communicate its aim for outstanding theatrical instruction and innovation, Brunet-García developed a new name for the organization, Phase Eight, reflecting its ability to evolve the seven essential elements of modern theater, and a visual identity that uses positive and negative space to effectively "stage" varied imagery with its logo mark.