Florida Department of Transportation
None for the Road campaign results in fewer motorcycle crashes

In order to combat an alarming rise in the number of alcohol-related motorcycle accidents in Florida, we teamed with the Florida Department of Transportation to develop a public awareness campaign that targeted riders statewide. By utilizing a tactical and creative approach that embraced the biker culture of our target audience, the None for the Road campaign was followed by a statewide drop in motorcycle crashes, injuries, and fatalities.

None For The Road logo stickers
None For The Road bandana