CDC Division of Overdose Prevention
As overdose deaths continue to climb each year, many of which are caused by opioids, Brunet-García worked with the Centers for Disease Control and Prevention to help promote this harm reduction strategy. Naloxone is a lifesaving medication that can reverse an overdose from opioids, including heroin, fentanyl, and prescription opioid medications. Our mission was to impart an important message - that by incorporating naloxone into their everyday routine, our audience could save a life.
The crux of our campaign was a fast-paced TV spot. The storyline, intentionally ambiguous to speak to both persons at risk of an Opioid overdose and their friends and loved ones, ended with a clear action step - Carrying naloxone is a lifesaving responsibility for people who use drugs and those around them.