FEDERAL EMERGENCY MANAGEMENT AGENCY (FEMA)
In 2022, when two hurricanes affected hundreds of thousands of people in South and Central Florida, the Federal Emergency Management Agency (FEMA) responded and provided billions of dollars in aid. However, a significant number of forms were not finished and needed updating.
We created a survivor-focused campaign that cut through the crowded marketplace with imagery that is often associated with help after a disaster to help guide our audience to get the disaster assistance they need. Our own guiding light while developing this campaign was to ensure it was attention grabbing, empowering, equity informed, and included easy to understand, culturally appropriate messaging.