World Affairs Council
Digital ad campaign inspires unity and action
World Affairs Council needed an awareness campaign focused on driving social media engagement. We leveraged a powerful call to action—"Let's come together and change the world"—and Facebook's digital community to establish unity through conversation and convention. Our message to come together and forge something bigger than ourselves resulted in fruitful discourse and increased social media interaction.
We leveraged a powerful call to action to establish unity through conversation.
Our message to come together and forge something bigger than ourselves resulted in fruitful discourse and a heavy increase in social media engagement.
Our campaign produced an engagement rate 18x higher than the standard non-profit benchmark.
This locally focused campaign targeted key markets in Jacksonville, Florida, and reached over 133,000 potential donors, sponsors, and members.
