World Affairs Council
Digital ad campaign inspires unity and action

World Affairs Council needed an awareness campaign focused on driving social media engagement. We leveraged a powerful call to action—"Let's come together and change the world"—and Facebook's digital community to establish unity through conversation and convention. Our message to come together and forge something bigger than ourselves resulted in fruitful discourse and increased social media interaction.

WAC_Slider_1
WAC_Slider_2
WAC_Rowx3_5
WAC_Rowx3_4
WAC_Rowx3_1
WAC_Rowx3_2
WAC_Rowx3_3
WAC_Rowx3_6

We leveraged a powerful call to action to establish unity through conversation. 

Our message to come together and forge something bigger than ourselves resulted in fruitful discourse and a heavy increase in social media engagement.

WAC_SocisalEngagement-white
WAC_TopPost

Our campaign produced an engagement rate 18x higher than the standard non-profit benchmark.

This locally focused campaign targeted key markets in Jacksonville, Florida, and reached over 133,000 potential donors, sponsors, and members.

WAC_Stats
WAC_Posters_1500px