NATIONAL CENTER FOR INJURY PREVENTION AND CONTROL
Custom social imagery delivers important safety measures directly to the public.
The Centers for Disease Control and Prevention’s (CDC) National Center for Injury Prevention and Control’s (NCIPC) mission is to reduce the incidence, severity, and adverse outcomes of injury in the United States. NCIPC recently expanded their @CDCInjury social media efforts to include the general public in addition to their traditional audience of primarily healthcare providers and educators. We developed social media graphics for NCIPC to help them better deliver important safety messages to their new audience.
We made injury prevention approachable through modern, friendly custom illustrations and motion GIFs that expanded upon NCIPC's existing brand elements and color palette.
We humanized the brand for the public by incorporating catchy lines that didn't sound like your typical government messaging and engaged with our audience by delivering relevant safety tips through tactics centered around seasonal, sometimes offbeat observances.
