NORTH FLORIDA LAND TRUST
North Florida Land Trust is a nonprofit dedicated to preserving the rapidly disappearing natural spaces in our region. Since 1999, they’ve saved over 20,000 acres from development and urban sprawl.
They needed a brand refresh that captured the essence of their mission and the urgency with which the community needed to act to conserve our remaining wild spaces.
Our solution centered on a modern design with traditional inspiration. The iconic roseate spoonbill in flight, drawn in a timeless lithographic style, paired with serif and sans serif fonts in the brand name.
A brand takes flight
Four new distinct-yet-consistent icons were created for the North Florida Land Trust sub-brands to infuse the system with equity and flexibility. A secondary circular logo was created for use on merchandise and apparel.