NORTH FLORIDA LAND TRUST
North Florida Land Trust is a nonprofit dedicated to preserving the rapidly disappearing natural spaces in our region. Since 1999, they’ve saved over 20,000 acres from development and urban sprawl.
They needed a brand refresh that captured the essence of their mission and the urgency with which the community needed to act to conserve our remaining wild spaces.
Our solution centered on a modern design with traditional inspiration. The iconic roseate spoonbill in flight, drawn in a timeless lithographic style, paired with serif and sans serif fonts in the brand name.
A brand takes flight
Four new distinct-yet-consistent icons were created for the North Florida Land Trust sub-brands to infuse the system with equity and flexibility. A secondary circular logo was created for use on merchandise and apparel.
Each icon pulls inspiration from our natural world, from the iconic longleaf pine in the Osceola National Forest to the flowers found on the dunes at Amelia island.
North Florida Land Trust’s new tagline “In land we trust” is equal parts rallying cry and mission statement. Capturing the urgency of the task at hand while reminding of the role that wild places play in connecting our communities.
