Health Resources and Services Administration
Thumb-stopping animation creates awareness for the Poison Help line.
The Health Resources & Services Administration (HRSA) Poison Help line is your source for everything poison-related. The problem? It was the best-kept secret in poison control. Our approach was to break through with a message about poison control that looked nothing like the category’s traditional communications. And doing so where our audience spends their time - on social media and digital video.