Health Resources and Services Administration
Every person can help prevent a poison emergency

A poison emergency can happen anywhere, at any time. The US Health Resources & Services Administration (HRSA)’s Poison Help initiative educates the public about these hidden poison risks in their lives and provides 24/7 support in the event of an exposure.

In our eighth year working with Poison Help, we evolved our look to match the evolving poison risks faced by our audience. Creating a dynamic mixed media look that puts humanity at the center of each poison emergency.

GIF of edible bag

Textures and hand-drawn lines gave depth to the scenarios, drawing the eye to key elements while balancing out the photography.

Three bees with stingers. Text "Be careful around these as they with sting you. Call the Poison Help Line 1-800-222-1222".
Hand holding a bottle of mouthwash. Text "Keep mouthwash away from children. Call the Poison Help Line 1-800-222-1222"
Imagery of a yellow home. Text "New year, new opportunity to poison proof your home. Call the Poison Help Line 1-800-222-1222"
Woman with a headset, holding the microphone piece. Text "Poison Help Experts are available 24/7 and ready to help. Call the Poison Help Line 1-800-222-1222"
Hand holding an Rx bottle. Text "Keep children safe. Learn more about acetaminophen. Call the Poison Help Line 1-800-222-1222"
Hands holding Rx bottles with question mark thought bubbles. Text "Learn more poison prevention tips for older adults and caregivers. Call the Poison Help Line 1-800-222-1222"