Health Resources and Services Administration
Every person can help prevent a poison emergency
A poison emergency can happen anywhere, at any time. The US Health Resources & Services Administration (HRSA)’s Poison Help initiative educates the public about these hidden poison risks in their lives and provides 24/7 support in the event of an exposure.
In our eighth year working with Poison Help, we evolved our look to match the evolving poison risks faced by our audience. Creating a dynamic mixed media look that puts humanity at the center of each poison emergency.

Textures and hand-drawn lines gave depth to the scenarios, drawing the eye to key elements while balancing out the photography.





