HEALTH RESOURCES AND SERVICES ADMINISTRATION
Dynamic animations reveal poison dangers hiding in plain sight.
The Health Resources & Services Administration (HRSA) Poison Help program educates Americans on the poison risks found in everyday life. For six years, our job has been to make the message stick. Over 90% of poisonings occur at home, and due to COVID-19, Americans spent more time at home than ever before. So we took our audience on a room-by-room home tour, using animation and text overlay to illustrate the dangers hidden in plain sight.
Our message led with positivity, encouraging prevention as the best means of protection.
The bilingual campaign leveraged broadcast PSAs and made-for-digital animations, catching our audience’s attention as they scrolled and streamed.
The result? Millions of impressions...and millions of homeowners empowered with the knowledge to prevent a tragedy.
