HEALTH RESOURCES AND SERVICES ADMINISTRATION
Dynamic animations reveal poison dangers hiding in plain sight.

The Health Resources & Services Administration (HRSA) Poison Help program educates Americans on the poison risks found in everyday life. For six years, our job has been to make the message stick. Over 90% of poisonings occur at home, and due to COVID-19, Americans spent more time at home than ever before. So we took our audience on a room-by-room home tour, using animation and text overlay to illustrate the dangers hidden in plain sight.

Animation of a blinking and smiling house.

Our message led with positivity, encouraging prevention as the best means of protection.

Preview of a Facebook carousel ad with four images showing poison risks and precautions.
Preview of social media advertisement showing more than 90% of poisonings happen at home.
Preview of social media advertisement showing a poison-proof home is a happy home.

The bilingual campaign leveraged broadcast PSAs and made-for-digital animations, catching our audience’s attention as they scrolled and streamed.

Preview of social media advertisement in Spanish showing mas del 90% de los envenenamientos ocurren en casa.
Preview of social media advertisement in Spanish showing - Un hogar a prueba de envenenamientios es un hogar feliz.
A Poison-Proof Home is a Happy Home factsheet

The result? Millions of impressions...and millions of homeowners empowered with the knowledge to prevent a tragedy.

Animated preview of a social media ad showing more than 90% of poisoning happen at home.
The HRSA Poison Help website shown on a desktop computer.