Give or it Goes campaign converts sustaining supporters for public media

With state and federal budget cuts looming, WJCT – Jacksonville’s only public broadcasting station – found itself in a state of financial crisis. Through a collaborative effort with WJCT, we put together an urgency campaign that showed just what was at stake for the community and helped convert our passive audience into hundreds of new, sustaining supporters.

WJCT ads that says: "Making friends is hard. Losing them is harder."
Smiling people wearing WJCT Give Or It Goes t-shirts
WJCT I Gave To Save bag
WJCT billboard that says: "Priceless past. Fragile future."