Florida SHOTS
Postcards help providers ensure patients receive vaccines on time, every time.
Florida SHOTS, the statewide immunization information system, has partnered with us for over 15 years to create direct mail collateral, encouraging healthcare providers to use the online system and avoid vaccine delay.
Quarterly postcards used a calendar-inspired design and seasonally appropriate color schemes to encourage healthcare providers to stick to the recommended vaccine schedule—a timely message, especially in light of recent preventable disease outbreaks across the nation.
With required usage on the horizon, a series of cards featuring Florida-native animals in origami form symbolize the transformation of physical shot records to the digital platform.
