BORDER HEALTH COMMISSION
Luchador Rey Mysterio fights the flu in bilingual campaign
To create a bilingual health campaign that would resonate with the wide cross-section of rural and urban cultures that call the border region home, we recruited professional wrestling legend, Rey Mysterio, a second-generation luchador whose life and career embody the transborder experience. Mysterio became the powerful force behind the “fight the flu” messages on colorful and action-packed posters and radio spots.





