BAPTIST MD ANDERSON CANCER CENTER’S THE ART OF HEALING
To commemorate the opening of Baptist MD Anderson’s new state-of-the-art cancer treatment facility, BMDA commissioned us to write and design a deluxe, limited edition hardcover art book that showcases its world class collection of contemporary art and expounds upon the innovative, interdisciplinary collaboration that took place in designing the very building itself.
To properly convey the magnitude of the innovation behind this groundbreaking new facility, we centered the book’s narrative around the symbiotic relationship between the art collection and the design of the building. Through a series of essays, interviews and personal reactions, the book deftly demonstrates the intense consideration and care that went into designing a facility with the patient journey in mind. Focused on how art and the way it is experienced can positively affect the healing process, the Art of Healing positions the facility as a new model for evidence based institutional design.
Each chapter in the book is color-coded to correspond with one of the many shades of cancer awareness ribbons while the book’s cover features a piece of art that encapsulates them all.
Special attention was paid to the stories behind the five major sculptural pieces commissioned exclusively for the BMDA collection by documenting their conception, creation, and installation.
High quality photography and copious white space showcase each piece of art in its best light, allowing anyone to experience the transformational power of the world-class collection.
