FEDERAL TRADE COMMISSION
In response to public confusion and mistrust after several recent credit monitoring data breaches and scams, the Federal Trade Commission (FTC), the consumer protection arm of the United States government, developed an online educational article to increase public knowledge concerning credit. They hired Brunet-Garcia to enhance the article with dynamic illustrations and create attractive, intriguing digital ads to promote it.
The topic of credit is already a perplexing one for many Americans trying to build credit for the first time or dig themselves out of financial trouble. In our Credit Matters campaign, we addressed the fundamental questions consumers have (but may be too afraid or embarrassed to ask) and leveraged simplicity to demystify this confounding landscape.