Citra Health Solutions
New identity powers the future of health solutions
Brunet-García was tasked with a brand refresh for Orange Health Solutions after it acquired software firm MZI Healthcare. Our brand strategy process resulted in a new company name – Citra Health Solutions – and a new tagline – extract the power of health. We activated and implemented the new brand, successfully communicating Citra’s value-based messaging platform with an innovative, fresh look that retained the company’s existing brand equity.