Renaissance Jax was having difficulty delineating the pivotal role it plays in Northeast Florida, so Brunet-García stepped in to reinvent its brand to help garner the support required to give more children access to the STEM education and experience needed for an ever-changing workforce. The agency’s research led to a new logo and positioning statement that underscores the organization’s mission: Build Yourself. The deceptively simple logo’s two-pronged node represents the culmination of science and the natural world.