Community Engagement Partners
Helping Community Engagement Partners visualize their brand promise.
Community Engagement Partners is a nonprofit founded with decades of experience connecting grantmakers to community activists. Their guiding principle is a belief that community-led collaboration is the best way to create lasting change. They asked us to help them create a visual identity that was unique to the grantmaker space and clearly captured the benefits of a partnership.
How do you build a visual identity?
One block at a time. Nine, to be exact. The unique-to-CEP building blocks serve as the foundation for their visual identity, and a cornerstone for their branded communications.
When combined, the blocks illustrate the power of diversity. Apart, they represent the distinct strengths of individual partners and programs.
The combination of distinct letterforms, a bright color palette, and expressive copy created a dynamic and flexible visual identity. One that is instantly recognizable, and difficult to forget.
The new tagline promotes inclusion, collaboration, and captures the promise of partnership: Building What Brings Us Together.
