Each year, cyber attacks inflict damage on consumers and small businesses, and many Americans do not have an appropriate understanding of the threats they face. Brunet-Garcia contracted with the Department of Homeland Security (DHS) to conduct market research, establishing millennials as the primary target audience and developing the Be Cyber Smart campaign. By incorporating disruptive content - in the form of viral YouTube videos - into fast-paced PSAs, an energetic, young scientist runs “experiments” that emphasize password safety, Wi-Fi security, social media best practices, and the importance of app software updates. Nine :15 videos took advantage of social media and pre-roll advertisement opportunities while keeping the campaign fresh.