Florida Department of Transportation
Alert today, alive tomorrow campaign realigns pedestrian safety

Traffic safety is a shared responsibility – a fact that we highlighted in this bilingual pedestrian safety campaign that targeted high-density, high-accident metro areas across Florida. Through billboards, a broadcast PSA, and environmental ads, we helped the Florida Department of Transportation teach drivers and pedestrians safety rules that have the potential to save lives.

Public Safety Marketing Campaigns ad that reads: "Su seguridad no sucede por accidente."
bus signage
fdot-billboard-1 a car that looks like it crashed into scattered crosswalk lines