PACE Center for Girls
Believing in Girls PSA reveals a transformative sisterhood

To underscore PACE Center for Girls’ brand promise of “believing in girls,” we produced an animated PSA that speaks to the supporting sisterhood that young women find at the nonprofit’s many locations throughout Florida.  By letting the transformative nature of PACE’s centers guide our creative process, we created an integrated brand campaign that fosters trust with the at-risk girls PACE serves.

girl struggles to hold up a huge blue blob
a girl struggles to hold up a blue blob
girl is being overwhelmed by a huge blue blob
friends help girl hold up huge blue blob
a city skyline with
PACE Center for Girls logo