Brunet-García Creative Director Eduardo Sarmiento discusses the need for creative messages that are culturally relevant and match consumers’ preferences.
You Can’t Find Your Story Without a Map
If your organization, company, or nonprofit has a message, then you need a map. A message map, that is.
When things fly south: Lessons learned from United Airlines CEO Oscar Muñoz’s PR blunder
It took one, two, three, four attempts at an apology before United Airlines CEO Oscar Muñoz seemed to hit the right note.