Brunet-García
  • HOME
  • ABOUT
  • GOVERNMENT
  • WORK
  • BLOG
  • CONTACT
  • HOME
  • ABOUT
  • GOVERNMENT
  • WORK
  • BLOG
  • CONTACT

Personal connections in the digital age

Home > Blog > Personal connections in the digital age

September 24, 2015  |  By Kate Jolley

It’s no secret that millennials were raised in the digital age. Technology has shaped our lives from our first AOL instant message—back when the Internet connection ran through your phone line and shouts of “Mom, don’t pick up the phone!” reverberated through every middle schooler’s household—to announcements upon announcements from Apple on new and improved products.

In my last post, I accepted this fact and encouraged marketers to reach out to millennials where they are—online. However, a new study has been released by Mattersight that indicates the digital generation might actually value human interaction over virtual interaction.

This is not to say that a digital presence is not recommended for branding initiatives and ad campaigns, but it is an indicator that grassroots efforts should not be forgotten. Sometimes online clutter is overwhelming, and it’s easier to find that little “x” at the top of a pop-up box (no matter how hard they may try to hide it) than to sit through another flashy digital ad.

I know that I, personally, avoid the tablet ordering line at Panera (since when did paying in cash become taboo?) as I generally prefer to place my order with a human being. Perhaps because so much of our lives play out on social media, it’s nice to have a human connection for a change. Maybe an ad campaign that reaches millennials through more traditional outlets—even utilizing out-of-home advertising—would be welcomed.

This might seem like a contradiction from a point made in my last post, but hey, the millennial generation is nothing if not an enigma. At least, that’s one millennial’s opinion.

Millennials
Previous StoryBrunet-García appoints Molly Walker vice president and chief strategist
Next StoryThe Cuba thing … it’s complicated

Related Articles

The hashtag #Overshare appear behind a woman in a white lab coat holding a rabbit while taking a selfie

What Could Convince Millennials to #BeCyberSmart?

Now you see me …

POSTS BY CATEGORY

  • Arts (9)
  • B|G News (91)
  • Branding (11)
  • Education (2)
  • Government (26)
  • Health (27)
  • Inside the Agency (10)
  • Nonprofit (16)
  • Safety (3)

INSTAGRAM

Jan 27, 2023 @ 17:33
Jan 24, 2023 @ 17:33
Jan 17, 2023 @ 22:18
Jan 12, 2023 @ 18:00

BRUNET | GARCÍA

1534 Oak Street, #201
Jacksonville, FL 32204
info@brunetgarcia.com

CONTACT US

FL: 904.346.1977
ATL: 770.800.7775
DC: 202.368.6805

STAY IN TOUCH

Subscribe to the Brunet-García newsletter for the latest news and stories that inspire change.

Sign Up →

WORK WITH US

We are always looking for dedicated, talented people to join our team.
Careers →
Internships →

Brunet García

©2023 BRUNET | GARCÍA