Brunet-García
  • HOME
  • ABOUT
  • GOVERNMENT
  • WORK
  • BLOG
  • CONTACT
  • HOME
  • ABOUT
  • GOVERNMENT
  • WORK
  • BLOG
  • CONTACT

JCDS Aims to Attract New Families with Ad Campaign

Home > Blog > JCDS Aims to Attract New Families with Ad Campaign

November 1, 2017  |  By Natalie Spindle

When you think of sending your child to school, you envision a place that will both nurture and shape the mind of your child.

At Jacksonville Country Day School (JCDS), that is precisely what faculty and administrators strive to accomplish.

An ad for JCDS displays a child holding maracas over the text "Where Potential GROWS" in the background.
Brunet-García proposed a fall advertising campaign to reach the parents of potential new students.

Brunet-García has contracted with JCDS over the past seven years to communicate the holistic education the school provides to pre-K through sixth-grade students. The agency has helped rebrand the school and several programs, developed awareness campaigns, and provided public relations support through the years. To help share its mission to “prepare students for a healthy and productive lifetime of intellectual exploration, character development, and social responsibility,” Brunet-García proposed an advertising campaign this fall to reach the parents of potential new students.

Account Managers Chad Villarroel and Kate Jolley spearheaded the work for JCDS. The duo worked to develop a creative brief with client insight before teaming with Art Director Cassie Deogracia for creative concepting under the guidance of Creative Director Eduardo Sarmiento.

A woman sits in front of a computer screen depicting a child holding a model of the solar system.
Art Director Cassie Deogracia develops JCDS campaign graphics.

Brunet-García worked with Jacksonville-based photographer Kai Chiang of Golden Pixels Photography to conduct a photo shoot and provide art direction.

“I worked closely with the photographer and the principal of JCDS to ensure the students were comfortable in front of the camera,” Deogracia said. “The kids really were a blast to work with.”

JCDS motivates and guides students to achieve their full potential, which is echoed in the campaign visuals. The work reflects the theme of growth, with the main taglines of “where potential grows” and “where character grows.”

“JCDS emphasizes its dedication to providing a ‘whole child’ education, meaning that children leave their institution prepared for middle school and beyond,” Villarroel said. “This campaign focuses on the growth of the child and all of the ways JCDS works to enrich the lives of students and their families.”

A photographer shoots a photo of a young child holding a model of the solar system while standing in front of a black background.
Kai Chiang of Golden Pixels Photography shoots on location at JCDS.

“It’s always fun working with JCDS; they trust us and let us stretch our creative muscle,” Jolley said. “This campaign in particular was exciting because it focused so much on the photography of current students.”

The ads feature children with objects that represent the rich curriculum provided by the school, which has a strong arts program as well as science and traditional academics. The word “GROWS” appears to sprout around the children to draw the eyes upward. Ads will appear at Jacksonville International Airport, within local publications, and in digital form on sites like Jaxmomsblog.com. JCDS is applying Brunet-García’s campaign work to social media, with specialized designs for Facebook advertising.

A JCDS sign of a young girl holding a model of the solar system in front of text that says "Where Potential GROWS" appears in a mockup of an airport.
Signage will be installed at Jacksonville International Airport.

“The campaign showcases the abilities of JCDS in a unique and playful way, which communicates the attention to character-building and personal growth that the school puts into student education,” Deogracia said.

In addition to the diversity of academics and extracurriculars, the visuals celebrate a diverse student body. The campaign also serves to reinforce the school’s diverse learning community where all cultures are honored.

“It is a strong point of pride that we have a diverse student population,” said Ian Nyquist, JCDS director of marketing and communications. “Our students are well prepared for an increasingly globalized world and leave well-rounded in both their academic and personal lives.”

Young children hold paintbrushes in front of text that says "Where Character GROWS" and "Where Potential Grows."
Brunet-García designed social media graphics for Facebook and other platforms.
Campaign Design JCDS Social Media
Previous StoryEduardo Sarmiento: ‘Nationalities Define and Limit Us’
Next StoryHealthcare Career Success Stories Spotlight Path to Employment

Related Articles

BG_Social_Mens_Health_Week_SFL_Blog

MEN'S HEALTH WEEK: IT TAKES GUTS TO PUT YOUR HEALTH FIRST

Buzz Newsletter Graphics_Header-04 (1)

B|G WINS BIG WITH AWARDS, CONTRACTS AND TALENT

POSTS BY CATEGORY

  • Arts (9)
  • B|G News (91)
  • Branding (11)
  • Education (2)
  • Government (26)
  • Health (27)
  • Inside the Agency (10)
  • Nonprofit (16)
  • Safety (3)

INSTAGRAM

Jan 27, 2023 @ 17:33
Jan 24, 2023 @ 17:33
Jan 17, 2023 @ 22:18
Jan 12, 2023 @ 18:00

BRUNET | GARCÍA

1534 Oak Street, #201
Jacksonville, FL 32204
info@brunetgarcia.com

CONTACT US

FL: 904.346.1977
ATL: 770.800.7775
DC: 202.368.6805

STAY IN TOUCH

Subscribe to the Brunet-García newsletter for the latest news and stories that inspire change.

Sign Up →

WORK WITH US

We are always looking for dedicated, talented people to join our team.
Careers →
Internships →

Brunet García

©2023 BRUNET | GARCÍA