At Brunet-García, we always strive to make an impact, which we know comes from setting goals, using data, and applying strategic creativity to authentic storytelling. During our annual gathering in December, we reflected on the goals we set at the beginning of 2022 through this lens. We’re starting 2023 by sharing how we and our clients and partners worked together to make a difference this past year, celebrating our successes, and looking forward to the year ahead.
Revealed the heart behind the National ALS Registry. Connecting people living with amyotrophic lateral sclerosis (ALS), providing the chance to contribute to research, and searching for answers through their information and stories, highlights the importance of participating in and prioritizing the ALS registry. By telling the story of Brad Dusek, a former NFL linebacker living with ALS, we were able to shine a light on the only federal registry in the United States that collects information from patients to inform valuable ALS research.
Took action to help older adults age without injury. Speaking directly to older adults, empowering them to stay active while maintaining independence and quality of life, was a focal point last year. Continuing our work on campaigns like Still Going Strong and supporting the STEADI initiative and the MyMobility Plan, we made strides in keeping older adults safe, mobile, and independent.
Promoted immunization domestically and abroad. Protecting people against harmful diseases meant helping increase immunization coverage for all and improving vaccine confidence. We partnered with the American College of Obstetricians and Gynecologists (ACOG) on a PSA showing the effectiveness of COVID-19 vaccines before, during, and after pregnancy. Helping the CDC, we provided social media, public relations, and messaging support on COVID-19, global immunization, and vaccine-preventable diseases. We also worked with the Florida Department of Health to empower parents to prioritize vaccination and protect their children.
Highlighted the life-saving importance of colorectal cancer (CRC) screening. Colorectal cancer is the third leading cause of cancer-related deaths in the United States, and oftentimes, there are no symptoms—making our work on the Screen for Life campaign so important. Working with the CDC’s Division of Cancer Prevention and Control, we have been encouraging people 45 years and older to get screened while informing them about their screening options.
Broadened awareness to help prevent overdose and save lives. Tackling a national crisis with personal impacts meant continuing our work to bring awareness to overdose prevention and substance use disorders. We had a presence at the Rx and Illicit Drug Summit and NACCHO360, developed and expanded campaign materials for disproportionately affected populations, and created resources for partners on the frontlines of saving lives nationwide. We also supported states and health departments like the Georgia Department of Health with outreach for ending overdose by evaluating paid media placements and creative development.
Continued to make an impact in our community. Engaging with nonprofit and community partners in Jacksonville, Atlanta, and DC, we applied our creative strategy and helped organizations like the North Florida Land Trust, Lumen Repertory Theater, ANAMAR, and Out of Hand Theater visualize and expand their brand promise. We also launched a holiday promotional campaign called A Home for the Pawlidays, supporting local shelters with donations and finding forever homes for 36 furry friends living in shelters.
As we enter our 20th year, we are looking to the future and what’s in store for B|G. Motivation drives innovation which feeds action, and we are carrying that into 2023. We understand that success is never created in a vacuum, and it’s through collaboration with clients and partners that we achieve meaningful change. With new leadership at the helm, we thank you for your continued contributions to the work we share to make an impact in the communities we serve. We look forward to celebrating the agency’s 20th anniversary together throughout the year.
