If you listen very closely to Diane Brunet-García’s 93-year-old mother-in-law, you might begin to perceive a different facet to the whole “Cuba thing.”
It’s no secret that millennials were raised in the digital age. Technology has shaped our lives from our first AOL instant message.
Brunet-García has named Molly Walker vice president and chief strategist for the communications firm.
Many advertisers are moving toward an inclusive “whole market” strategy or translating general market communications for select markets.
Our brand marketing manager reflects on how communications strategies to reach millennials may turn your brand’s message into a generalization.