Brunet-García’s powerful creative work won 18 silver ADDYs at the Jacksonville American Advertising Federation awards gala on February 17.
Diane Brunet-García also won the Silver Medal Award for her lifetime of contributions to the advertising industry.
Phase Eight Theatre Company
Brunet-García’s work on the 2017 Phase Eight Theatre Company poster series won the most awards with one for poster campaign, three for poster design, one for illustration series, and three for illustration. The season was an eclectic mix of original and classic productions in need of a cohesive visual package. Photographic and illustrative avant-garde collage matched with a bold black and red palette united the season while allowing for individual flexibility. Each play had an extremely limited run of three or four shows, so promotion had to be visually striking to stand out. Phase Eight often changes a play’s period, place, or characters to highlight timeless sources of tension-such as race, gender, or social status-and make it relevant for today’s audiences. This poster series highlights these personal disputes of consciousness and desire in fresh and unexpected ways.
Yellow House won awards for brand identity and stationery package. Yellow House’s brand identity, inspired by social movement and activism design, is as big and resonant as its mission to leverage the power of art to transform communities. More than a physical space, Yellow House is a hub for collaboration among artists, writers, organizations, and communities through thought-provoking exhibitions, education, events, and dialogue. The simple icon is based on the actual slope of the Yellow House roofline. Images appear underneath, within, or around the mark, which can be drawn, painted, tagged, chalked, sprayed, printed, cut, or assembled—by anyone—giving the power of art to the community it serves. Previously, this work also was voted the HOW Logo Design Readers’ Choice Award.
Brunet-García won awards for 904WARD’s logo design and development of the Race Cards for public service direct marketing and specialty advertising. 904WARD is a Jacksonville-based initiative focused on creating opportunity, recognition, and equity in the community for minorities, women, and the underserved. Knowing change starts at the community level, this group of activists came up with a creative way to help start important dialogue and ignite community action—and the Race Cards were born. Playing off the tagline “Dialogue to Make a Difference,” Brunet-García utilized a chat bubble as the main visual element in the logo. The typeface used in combination with a playful visual style helps set the tone for the game and promotes constructive conversation.
Native Sun Natural Foods Market
Brunet-García won an ADDY for its local consumer integrated advertising campaign for Native Sun Natural Foods Market. After 20 years and three Jacksonville locations, Native Sun found itself in a crowded field and needed to find a clever way to differentiate itself. The agency delivered a brand awareness campaign around the theme of unexpected but relatable life situations that could inspire the target audience to “Go Native” for fresh, delicious, natural, and organic products for every diet and lifestyle. The short-form narratives position Native Sun as the place to go when customers are in a pinch, celebrating a victory, or making a lifestyle change. The shooting style brings the stories to life while incorporating elements of humor and surprise. The lighting gives the commercials a stylized look that still feels authentic. Each commercial represents one of the colors from Native Sun’s color palette.
No Hay Excusas
In the words of Jorge Brunet-García, “There are no excuses.” We wear our active Spanish motto loud and proud on exercise gear to promote our stance on health and wellness. “No Hay Excusas” won ADDYs for logo design and self-promotional T-shirt.
2017 Holiday Promotion
Brunet-García’s 2017 holiday gift won ADDYs for self-promotional integrated campaign, direct marketing and specialty items, and copywriting. A merry menagerie of creatures are the stars of holiday cards the agency’s clients could send to those they love. Each greeting card portrays an enchanting creature paired with a well-known holiday icon to form a delightful pun. The animals’ backstories are revealed in quirky poems inspired by the playful verses of Shel Silverstein. The creative team sourced historical scientific etchings and modified them by adding whimsical, red, hand-drawn illustrations. To bring the merry menagerie to life, the agency created animations of the creatures for email and social media. Two of the images were also printed on T-shirts. The cards reflect how the agency embraces diversity and how the holidays are made richer when we celebrate each person’s unique and revered holiday customs.