Brunet-García
  • HOME
  • ABOUT
  • GOVERNMENT
  • WORK
  • BLOG
  • CONTACT
  • HOME
  • ABOUT
  • GOVERNMENT
  • WORK
  • BLOG
  • CONTACT

Brunet-García Snags 11 District ADDYs, Plus Best Out-of-Home

Home > Blog > Brunet-García Snags 11 District ADDYs, Plus Best Out-of-Home

April 25, 2018  |  By Denise M. Reagan

Two projects near and dear to Brunet-García took home 12 ADDYs in the American Advertising Federation’s Fourth District, which covers Florida and the Caribbean.

The image shows the "Love's Labour's Lost" poster and bunches of holiday cards wrapped in ribbons.
Brunet-García’s 12 district ADDYs include this poster for Phase Eight’s production of “Love’s Labour’s Lost” and the agency’s holiday cards.

The 2017 poster series for Phase Eight Theater Company won nine awards, including the impressive best-of-category Charlie Award for out-of-home advertising. The agency’s 2017 collection of promotional holiday cards won three silver ADDYs.

“We are a company that celebrates creative excellence and collaboration, so these awards help us nurture that culture and inspire our team,” Sarmiento said. “For me, the ultimate goal is to create powerful work together.”

Phase Eight Theater Company
A view of the screen projecting the five posters at the awards ceremony.
Brunet-García’s Phase Eight poster series wins nine ADDYs at the April 14 Awards Gala in Orlando.

In 2016, Brunet-García rebranded the organization as Phase Eight Theater Company and provided strategic marketing support for its performances. In 2017, Art Director Bianca Borghi worked with Creative Director and Vice President Eduardo Sarmiento to push the brand further by creating powerful metaphors based on the plays’ themes.

“Working on this series was a great opportunity for creative discovery,” Borghi said. “It allowed Eduardo and me to challenge our own ideas and expand on the ones we really believed in. This was definitely a passion project for me.”

The series of posters also won two gold ADDYs for out-of-home poster campaign and visual illustration series. The season was an eclectic mix of original and classic productions in need of a cohesive visual package. Photographic and illustrative avant-garde collage matched with a bold black and red palette united the season while allowing for individual flexibility. Each play had an extremely limited run of three or four shows, so promotion had to be visually striking to stand out among other shows.

On the left is an image of a woman with a dagger piercing her eye; on the right is an image of a man whose face is a mask which reveals a skull.
Posters for “On Purpose” and “MLK Boulevard.”

Phase Eight often changes a play’s period, place, or characters to highlight timeless sources of tension—such as race, gender, or social status—and make it relevant for today’s audiences.

Three posters in the series won gold ADDYs for out-of-home posters and silver ADDYS for visual illustrations:

On Purpose, written and performed by Jacksonville native Ebony Payne-English, which explores femininity in the face of an HIV diagnosis
MLK Boulevard, which explores the harsh realities of social roles amidst a quest of self-discovery of a young black male
Love’s Labour’s Lost, in which matters of the heart and pen collide for an offbeat rendition of a Shakespearean play
“Each poster is very strong, connected to the play, and authentic to the Phase Eight brand,” Sarmiento said. “When they come together as a series, they create a visual symphony that becomes a language.”

2017 Holiday Promotion Gift
A view of the screen projecting a picture of the cards at the awards ceremony.
Brunet-García’s series of self-promotional holiday cards won three silver ADDYs.

A collaboration among the entire creative team won three silver ADDYs for direct marketing and speciality advertising, integrated campaign, and copywriting. Brunet-García created a series of holiday cards to promote the agency and give clients a present they could give to their loved ones.

“This was a special project that brought out many hidden talents among our team,” said Associate Creative Director Aerien Mull. “It was a natural collaboration across all areas of the agency, and the result was a strong promotional package that embodied both the spirit of the holiday season and the Brunet-García brand.”

Each card portrayed an enchanting creature paired with a well-known holiday icon to form a delightful pun. The animals’ backstories were revealed in quirky poems inspired by the playful verses of Shel Silverstein. The creative team sourced historical scientific etchings and modified them by adding whimsical, red, hand-drawn illustrations.

The toad on the card hangs from red string and has a red lipstick kiss on its back.
Mistle Toad is one of the animals featured on the holiday cards.

To bring the merry menagerie to life, the agency created animations of the creatures for email and social media. Two of the images were also printed on T-shirts. The cards reflected how the agency embraces diversity and how the holidays are richer when we celebrate each person’s unique and revered holiday customs.

“We wanted to create something to celebrate the season while adding extra value for our clients,” Sarmiento said. “The ideas of embracing our differences, making our people laugh, and motivating them to spread the cheer by sharing these postcards were fun and very rewarding.”

ADDYs Awards Holiday Phase Eight Theater Company Posters
Previous StoryBrunet-García Wins Six Angel Awards for Public Service Advertising
Next StoryBrunet-García Partners with CDC to Prompt Action for Brain Injury in Children

Related Articles

PR_News_Kim_Collins_B

EVP, KIMBERLEY COLLINS, RECOGNIZED AS A TOP WOMAN IN PR

Adweek_Allstar_Lani_C_Blog Header 750×350

ADWEEK NAMES IWALANI CAMACHO A 2022 MEDIA ALL-STAR

POSTS BY CATEGORY

  • Arts (9)
  • B|G News (92)
  • Branding (11)
  • Education (2)
  • Government (26)
  • Health (28)
  • Inside the Agency (12)
  • Nonprofit (16)
  • Safety (3)
  • Uncategorized (1)

INSTAGRAM

Mar 9, 2023 @ 19:55
Feb 28, 2023 @ 21:45
Feb 23, 2023 @ 17:42
Feb 22, 2023 @ 18:47

BRUNET | GARCÍA

1534 Oak Street, #201
Jacksonville, FL 32204
info@brunetgarcia.com

CONTACT US

FL: 904.346.1977
ATL: 770.800.7775
DC: 202.368.6805

STAY IN TOUCH

Subscribe to the Brunet-García newsletter for the latest news and stories that inspire change.

Sign Up →

WORK WITH US

We are always looking for dedicated, talented people to join our team.
Careers →
Internships →

Brunet García

©2023 BRUNET | GARCÍA