Jacksonville, Fla.—Brunet-García (B|G) was founded in Jacksonville, FL in 2003 with a focus on social impact, a culture of collaboration, and a commitment to investing in talent. During the first year, founders Jorge and Diane Brunet-García, invested $25,000 in the business to service two modest contracts – one, a market launch for Interline Brands, the other, a bilingual traffic safety awareness campaign to reach young Hispanic drivers for the Florida DOT. From that modest beginning, billing less than $150,000 the first year in business, the agency has grown over the past 16 years to employ more than 30 people in three offices, with projected 2019 billings of $11,000,000 for local and national clients, including some of the largest federal agencies, companies, and nonprofits.
Managing a national agency of the size and scale of B|G today requires more than just the energy and passion of the founders. It requires a team of inspired and inspirational leaders.
The founders’ vision for strategic growth within the agency’s areas of social impact underscored an imperative to identify, nurture, and empower a team of expert leaders who will take B|G into the future. The agency has recently been reorganized around just such a leadership team.
“This smart, experienced, and visionary team of leaders has been working for the last year to create and implement corporate processes and strategic growth plans that can co-exist with the creative agency’s big ideas, while continuing to fuel powerful creative solutions for our customers,” said Diane Brunet-García.
Jorge Brunet-García remains Chief Executive Officer and Founder; providing visionary leadership and oversight of the agency’s culture and creative direction.
Diane Brunet-García is Chief Operating Officer and Founder; also guiding the overall vision and direction of the company, while overseeing operational and talent resource functions.
Thrude Legg, CPA, is Executive Vice President, Finance and Administration; managing the agency’s financial forecast, accounting and HR operations.
Eduardo Sarmiento is the agency’s Executive Vice President, Creative; directing all creative strategy and implementation, inspiring the creative team to tell stories that connect emotionally with audiences.
Kim Vermillion is Executive Vice President, Brand and Marketing Strategy; overseeing all account service functions and challenging account strategists to find and translate the insights that inspire innovative strategies and exceed client expectations.
Kimberley Collins is Executive Vice President, Media and Engagement; guiding all paid and organic outreach and engagement functions, which represent new service offerings for the agency, focused on identifying the most relevant and resonant channels to reach and inspire audiences to make positive change.
Under the founders’ vision and the work of this leadership team over the past year, B|G’s way forward has come into clear focus, centered around translating complex issues into understandable and actionable communications strategies in its priority subject areas: healthcare, safety, education, and the arts.
Jorge Brunet-García added, “We’ll never lose sight that creativity is at the center of everything we do. This new leadership team has coalesced around this guiding principle to ensure the sustainability of our unique business model for our employees, our clients, and our organization for many years to come.”
