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Aerien Mull

Home > Blog > Archives for Aerien Mull

October 15, 2015  |  By Aerien Mull

Information for all: The importance of accessible design for public health and safety messages

It’s no secret that attention spans are becoming more and more goldfish-like as we are being bombarded by thousands of messages per day.

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SocialDimensions™ graphic
September 10, 2015  |  By Aerien Mull

Assume nothing: Why understanding SocialDimensions™ affects our ability to create change

Many advertisers are moving toward an inclusive “whole market” strategy or translating general market communications for select markets.

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