THIS IS WHERE WE TEST OURSELVES. SANDBOX IS OUR EXPERIMENTAL PLATFORM—WHERE WE INCUBATE IDEAS—A PLACE WHERE NEW CONCEPTS ARE INTERNALLY DEVELOPED, WITH THE PURPOSE OF STRETCHING OUR CREATIVITY AND DEVELOPING OUR POTENTIAL. OUR PROCESS IS SIMPLE: BRAINSTORM AS MANY IDEAS AS POSSIBLE, QUICKLY AND CHEAPLY TEST THE BEST IDEAS, CONTINUE TO ITERATE AND TWEAK THE CONCEPTS WE LOVE THAT SPARK CUSTOMER INTEREST, AND, FOR A SPECIAL FEW, LAUNCH THE IDEAS INTO THE MARKET.