St. Johns River State College

St. Johns River State College was attempting to reach both traditional and non-traditional prospective students in three Northeast Florida counties including Putnam, St. Johns and Clay. We needed to illustrate that SJR State was an uncut gem on the First Coast and promote the school's assets. Through a rebranding process that included a new logo, tagline, mascot logo, college seal, postcard, stationery, van wraps, web site, banners and billboards, we we clarified the school's proposition and positioned the school as an attractive four-year college.