Jax Film Fest

As the Jacksonville Film Festival approached its 10-year anniversary, BG was asked to help the festival get back into the public eye and reclaim its glorious past. We took it back to its roots and highlighted the edgy, urban side of the festival, creating a bold identity by shortening the name to "Jax Film Fest." Once the identity was tightened, we gave the supporting advertising an attitude that carried through posters, beer mats, print and digital advertising, and social media.