Florida SHOTS

Florida SHOTS is a statewide immunization registry that allows healthcare professionals to input and maintain vaccine records online. Since 2004, we've worked to develop a robust brand identity, comprehensive electronic and print awareness campaign as well as full strategic marketing and PR support. Today, we've topped100 million shots recorded in the registry and program awareness among immunizing medical practitioners has moved from nearly null to 94%. Our "animals" campaign gives the registry a personality. This year's new benefits—fewer restrictions, faster data and more accessibility—are telegraphed through the universal appeal of animals and their well-known characteristics.