Family Promise

Family Promise of Jacksonville is an interfaith network of churches that focuses on aiding homeless families in getting off the street and into a home. We developed an awareness campaign that spoke to the ever-growing issue of homelessness while promoting their Cardboard City fundraiser. A large-scale sculpture of the word H-O-M-E, made out of cardboard boxes, became a signature device that helped communicate the reality of the problem and how Family Promise provides a solution. The piece was set up in key traffic areas around town and was the subject of Facebook posts and video uploads for months.