Click it or Ticket

Charged with reaching out to ethnic communities for Florida's Department of Transportation "Click It or Ticket" campaign, we developed ClickItForLifeFlorida.com, a community outreach website that provides information about Florida's primary safety belt law, the Click It For Life Pledge and the Buckle Up Stuff community initiative. This comprehensive online initiative was designed to reach those least likely to buckle up (Hispanic and African-American males ages 18-34), as well as thought-leaders in their communities.