At Brunet-García, our insights into the diverse perspectives of different cultures help you reach people where they live, think, act and react. And we help you reach your goals with a respectful, culturally sensitive approach.
Case Studies
- Cross-border special events
- Integrated direct marketing
- Behavioral change & public outreach
- Brand identity systems
- Bilingual marketing & point-of-sale
On the fly.
(Cross-border special events)Planning an event that involves two continents and two cultures could easily take 10 weeks, but in this case, we had just 10 days. When Brazilian aircraft company Embraer called on Brunet-García to stage the unveiling ceremony for its new Embraer 175 jet at Air Canada's Toronto International Airport hangar, we immediately assigned a Brazilian bilingual team member to manage the event. With the head start of understanding the company's cultural context, plus sharp vendor negotiations, we were able to quickly create a high-end event on a tight budget.
Three hundred guests attended the unveiling. Through a full-page feature in the Toronto Star and national distribution on the Canada News Wire, countless more heard the news.
